NADAC DISTRIBUTION IN EUROPE Merging Technologies announces key European appointments
Puidoux, Switzerland. August 2015: The appearance of Merging’s NADAC (Network Attached DAC) at the High End Show in Munich created quite a stir and attracted interest from distributors of high end audio products worldwide. As a direct result of that interest, several appointments have been made, including the previously announced North American partnership with On a Higher Note. In some cases, existing Merging professional distributors have already demonstrated expertise in the consumer audio arena and many of the appointments recognize that. Digital Audio Service have shown considerable acumen in promoting Merging’ s pro products in Germany since their appointment in 2012 and with some compatible high end lines, the company was a natural choice for Germany and Austria.
Long time UK partner, eMerging was also a safe pair of hands for taking NADAC into one of the centres of the high end market. Compatible brands and good technical support were strong arguments in favour of this choice.
Merging Denmark has also been a partner for many years and CEO, Peter Scheelke, has considerable knowledge of the Nordic high end market and has recently launched his DXD download website, Promates. It made absolute sense to ask him to combine the resources and look after the region. Peter has been contributing to the area’s high end shows with DSD and DXD product presentations and speaking in seminars for some years, making him familiar with the local key dealers and installers.
For the Benelux region, Merging chose a loyal customer of theirs who has a background of working with the best DAC products available over recent years. Bert van der Wolf is also a well known recording engineer/producer and releases excellent high resolution audio content on SACD and as downloads on his Spirit of Turtle site. The distribution company is aptly named Edison and one wonders what Thomas Edison would have made of the audio quality achieved by playing a DSD256 file back through NADAC in full surround! A fascinating thought.
The choice for Italy was also easy as, in common with some other Merging distribution companies; VDM had been requesting Merging to launch a consumer DAC product for some years. Igor Fiorini also has much experience of recording in DSD/DXD and has similar complementary lines in his portfolio. Located in Rome, VDM is centrally placed to appoint key dealers in the North and South of the country.
France is another very important territory and here there was no immediately obvious partner. However, High End Munich changed all that. The Merging team was bowled over by the enthusiasm of François Gourdain and his Synergie-Esoteric company. It was easy to recognize that Synergie was the perfect fit from the product standpoint, was very experienced in the market and had the drive necessary to succeed.
The home territory of Switzerland will be managed from Merging’s headquarters in Puidoux. The country is relatively small but significantly important and specialist outlets have already been identified. Merging will share a demonstration room with PSI Audio at the forthcoming High End Swiss show in Zurich, being held at the Mövenpick Hotel, Zurich Regensdorf from 16th to 18th October. The room number is 309 on the third floor of the Convention Centre. This demonstration of Swiss audio excellence on home soil will successfully introduce the unique features of NADAC to the local audiophiles.
For more information please see the NADAC web site at nadac.merging.com
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