THE CHORD COMPANY SLASHES ARAY-TECH MAINS PRICING WITH NEW SIGNATURE POWER

16th February 2015 — The Chord Company, the UK’s biggest specialist A/V cable manufacturer, has introduced its proprietary ARAY technology into a sub-£1,000 mains cable for the first time

The new Signature ARAY power cable will be launched at Sound and Vision 2015

The Chord Company is set to revolutionise the power cable arena by introducing a £500 high-performance cable that draws on the company’s 30-year experience in producing high-quality A/V cables. Three decades of cable-building expertise have gone into the new Signature ARAY power cable which introduces the company’s proprietary ARAY conductor technology into a sub-£1,000 power cable for the first time.

Chord’s cable-building expertise is undeniable and the same principles, methodology and expertise Chord applies to its award-winning signal-carrying cables, have been applied to the Signature ARAY power cable. Like all of Chord’s power cables, the Signature ARAY features a very high-density braided shield in combination with a heavy-gauge foil shield, but what separates it from ordinary mains cables is the use of The Chord Company’s proprietary ARAY conductor technology, which has given the company’s ARAY-based signal-carrying cable range an extraordinary sonic advantage.

Additionally, the new Signature ARAY power cable has been fitted with a very special new high-performance UK mains plug and IEC connector. Mains plugs are notoriously tricky to get right, but The Chord Company has worked closely with a specialist company to produce high-performance plugs made exactly to specification. The plugs’ contacts have been heavily silver-plated and the terminals are designed to be very secure. Even the 13-amp fuse has been carefully chosen: The Chord Company’s research has found that fuses, along with every other part of the plug, can impact on sound quality. The plugs are so good, in fact, that they will be used on The Chord Company’s Sarum Super ARAY power cable; they’re the best mains plugs the company has heard!

About Tuned ARAY

The Chord Company’s Tuned ARAY technology was originally developed for the flagship Sarum cable range, but Tuned ARAY’s reputation for producing new levels of transparency, detail, coherence and musical involvement, soon meant the technology was introduced across a wider cable range, most recently digital and streaming products and, of course, mains cables.

Price and availability

The Signature ARAY power is available now priced at £500 (1m), plus a £100 supplement for each additional metre.

Press contact

For further information on The Chord Company, images and review requests, please contact Dan George: +44 (0)7899 808918 or [email protected]